Marketing Metrics: Essential Digital Marketing KPI Examples

When it comes to digital KPIs for marketing, understanding what’s working and what’s not is crucial for achieving success. And that’s where marketing KPI examples come in. These key performance indicators give us a measurable value that tells us whether our vital marketing objectives are being met or not.
But with so many KPIs to choose from, it can be overwhelming to know which key marketing KPIs to focus on. That’s why we’ve compiled a list of the most critical marketing KPI examples for you to consider.
On-Page SEO: The Fundamental Checklist You Need To Complete

If you don’t have the basic on-page search engine optimisation nailed – nobody will even be able to find it with a Google search.
Here’s how Google rates your ads (and how we use Google Ad Quality Scores to improve ad performance)

We uncover what the Google Ads Quality Score is, why as advertisers we need to care about it (and how to spot it when it becomes too much of an obsession).
How we Build Epic Facebook Audiences For Our Ad Campaigns

Are you struggling to get real value from your Facebook Ad campaigns – or simply don’t know if they’re even working? This article will share the recipes and ideas we use to build killer Facebook audience combinations and campaigns.
Revealed: How to Increase Instagram Engagement 2022

The digital sphere continues to evolve and as it does we’re keeping on top of emerging trends and the newest market insights to share with you. The team at Hubspot have pulled together their Instagram Engagement Report for 2022— analysing over 1 million accounts and 110 million posts to bring you the best industry insights, and, once again, we’re hitting our keyboards, armed with coffee, ready to digest the report.
EXPOSED: 10 Signs It’s Time for a New Website

New year, new website?! Web design trends are changing all the time. Your business and your competitors’ businesses evolve. Consumers become pickier, and buying trends alter. This week we’re revealing just some of the examples that dictate that a new website or website refresh is needed.