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How NOT to use AI in your business

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The Call for a Temporary Halt to AI Development

AI technology is advancing rapidly, perhaps too fast for some.

Tech leaders, including Elon Musk and Steve Wisnick, have released an open letter calling for a temporary halt to artificial intelligence development.

They cite potential risks to humanity and express concerns about the rapid advancements in AI technology, highlighting its potential misuse.

And they urge global cooperation and a pause in its development to comprehensively evaluate the technology’s impact on society and the environment.

It’s unclear what will happen next, but this movement led by prominent tech leaders shows how fast AI technology advances, and there are valid concerns.

To better understand the limitations and potential issues with AI, I went straight to the horse’s mouth and consulted ChatGPT.

Concerns and Limitations of AI Technology

So what are the concerns and the limitations of relying on technology such as Chat GPT and AI?

ChatGPT identified several areas of concern, such as data privacy and security.

AI systems often rely on large amounts of data and information, raising concerns about protecting sensitive information.

Ethical concerns also exist, as AI can sometimes perpetuate existing biases in data, leading to unfair or discriminatory outcomes.

Another significant concern is job displacement due to AI replacing human jobs.

AI systems’ effectiveness depends on data quality, with poor quality data leading to inaccurate or unreliable results, negatively impacting businesses and decision-making.

Legal and regulatory compliance and a lack of understanding among business leaders about AI capabilities and limitations may also pose challenges.

AI discussed risks such as deep fakes, misinformation, cybersecurity threats, and economic inequality.

An example of deep fakes in action was a post on LinkedIn featuring an AI-generated image of Boris Johnson being arrested, created using a tool called Dali.

‘The image looked very real, which is concerning.

In 2023, we must remind ourselves that not everything online is as it appears and apply a filter to the information we consume.

The Role of AI in Business and Content Creation

This rapid advancement in AI technology also affects businesses and marketing teams, especially in content creation.

And it’s essential to view AI as a tool for enhancing productivity and decision-making rather than focusing on replacing human content creators.

AI should be used to improve efficiency, brainstorming, and decision-making, such as brainstorming a title for your content, the meta description or H1 headings.

Just not the content itself.

We need to emphasise the importance of data quality, and transparency, and understanding AI systems’ limitations is necessary to ensure responsible and practical implementations.

As an example of when AI can go wrong, it was widely reported that technology publisher CNET had written around 70 AI finance stories, but they had to retract and issue corrections to 41 of those 77 articles.

These basic finance articles were supposedly assisted by an AI engine – however then reviewed, fact-checked, and edited by editorial staff.

However, it’s clear that the team relied too much on the tool and published without proper fact-checking.

The main takeaway is that we shouldn’t use unsupervised AI-powered tools.

They are not a replacement for existing research tools, at least not yet.

They can be helpful in generating ideas, but if not used carefully, they can lead you astray.

I’ve found that AI tools can help brainstorm and get you in the right direction, but don’t take their output as gospel.

In saying this, I do believe that video content will likely become more powerful as it requires human intervention.

AI tools can assist with ideas, bullet points, and headlines for your podcasts and videos, but human input is still necessary to present and record the content.

Ethical Use of AI-powered Tools and the Need for Transparency

AI-powered tools do have great potential, but I believe that it’s essential to inform clients, customers, readers, or viewers when using them.

If you use AI secretly or unethically and then you make a mistake, it can lead to embarrassment, like the CNET example above.

Transparency is vital, especially when the AI output directly relates to the service that you provide your clients.

Wanting ethical ways to use the tool? I like to use it to spark content ideas, layout blog posts and title hierarchy, write drafts for business emails, inspire marketing copy, and create meeting summaries.

Tools like can attend Zoom meetings and provide transcripts once the meeting concludes, while Grammarly uses AI to help improve your writing (and fix your typos). There are also tools to assist with social media video editing and so much more.

The list of AI-powered tools to staggering, and if they are used as a tool, I believe that AI can help your business and content creation go much further (and faster).

However, by understanding the limitations and potential of AI tools, you can make informed decisions on how to use them effectively and ethically with your business operations.

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