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Stop Relying On ChatGPT to Write Your Content (Do This Instead)

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Businesses and organisations are still using ChatGPT to write all of their content.

Copy and paste, done and dusted, too easy.

Despite so many conversations and warnings about over-relying on AI tools for content creation, businesses still heavily depend on ChatGPT, which poses risks to brand voice, reputation, and the ability to connect with your audience.

If you’re in the ‘GPT Copy and Paste’ camp, this article is for you.

Let’s explore the limitations of using AI-driven tools like ChatGPT for content creation and why they aren’t the silver bullet for creating authentic, engaging content that will resonate with your audience and make your brand stand out.

Plus, let’s find ways to balance leveraging technology and maintaining the authenticity that genuinely connects with your audience.

The Risk of Over-Reliance on ChatGPT

Recently, I attended an event, discussing different things around marketing and AI.

We learnt how different businesses were leveraging AI tools within their industry, and it was exciting to see. There are great tools, ideas, and ways to increase productivity in our work.

However, this discussion also included much discussion of the reliance on AI tools, specifically ChatGPT, for content creation.

It still blows my mind that businesses and brands still heavily relied on ChatGPT to write content and produce blog posts, that they’ll then confidently post on their website, social media, or LinkedIn – passing it off as something they had written, researched or even thought about.

It is so risky. Your brand voice, reputation, and inability to connect with your audience honestly.

I’m confident that most of us can now tell whether something has been AI-generated versus what has been created by an expert with an authoritative voice who knows what they’re talking about.

I don’t want you to think I’m criticising people who are using ChatGPT to completely write blog posts because I’m not.

It comes down to a lack of education about different ways to use ChatGPT to enhance your content creation.

But first, I want to rewind and remind you why we don’t use tools like ChatGPT for content creation.

Google’s Stance on AI-Generated Content

A great reminder is the latest Google spam update.

The update aimed to reduce low-quality and unoriginal content across the web by 40%, explicitly targeting low-quality AI-generated content designed to attract clicks but adding little original value.

Google knows, and more importantly, humans know when content is AI-generated and lacks originality.

We can tell if a piece of content has been carefully crafted and thought about by a business or a person versus what was simply chucked into ChatGPT.

Google’s latest spam update is a cue to rethink how we produce content.

Using ChatGPT Effectively

Great content should not be produced easily and quickly.

It needs thought and time to be put into it to make it truly valuable, and while ChatGPT is a powerful tool for generating ideas and conducting research, the heart and soul of your content must come from you.

You have the expertise, authority, and trust of your audience, which AI cannot replicate.

So how can we use tools like ChatGPT to aid in our content creation?

Here are some strategies that you can use right away:

1. Research Buddy:

I get it. You sit down and stare at an empty blank screen trying to figure out what type of content to create. It’s tough.

This is where you can use ChatGPT.

I visited San Diego earlier this year to attend a conference, and one of the sessions explored how to use ChatGPT for this very reason.

Use ChatGPT for brainstorming and researching.

Ask it to find articles, search the web, and provide ideas to help build your content. Treat it like a research buddy to generate ideas and communicate with it like you would a human.

Tell it about your audience, their pain points, their desires, what they want to learn.

Give it feedback, context, and examples, and you’ll be surprised at how quickly it can research topics for you.

2. YOU Write the First Draft:

That’s it. That’s the piece of gold that I want you to take away from this article.

Write the first draft yourself.

Use ChatGPT to help format and structure your content, but ensure the voice and core message are yours.

3. Editorial Advice:

Once you’ve got the first draft, use ChatGPT as your editor.

Ask it to review your draft for formatting, spelling mistakes, and suggestions for improvement. Explain your target audience, your brand, your market – and let it become your chief editor.

Your ChatGPT Action Plan

We must strike the right balance between leveraging AI technology and maintaining the authenticity and uniqueness of our content.

Here’s what you’ve got to be doing moving forward:

1. Idea Generation: Use ChatGPT to generate ideas and conduct research. It helps overcome writer’s block and provides a starting point for your content.

2. Write the First Draft: Always write the first draft, ensuring it reflects your voice and meets your audience’s needs.

3. Editorial Refinement: Use ChatGPT to refine your draft, check for inaccuracies, and improve readability. This ensures your content is polished and professional.

By following these steps, you can create content that resonates with your audience and stands out in the crowded digital space.

Remember, AI should enhance your content creation process, not replace it.

Don’t let AI write your story for you.

Use it to enhance the incredible story you have to tell.

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