Marketing Scenario Planning: What Levers Should You Pull When You Face A Challenge?

As marketers we face challenges daily – but a common mistakes we see businesses and marketing teams make it facing these challenges with a reactive mindset.

Low site traffic, lead quality, creative not converting – the list of challenges goes on and differs between businesses. So how can we remain agile in the face of these challenges – while also sticking to our marketing strategy?

In this podcast we’ll cover how small tweaks can lead to significant impacts and keep your marketing afloat and ahead in the game. Together, we’ll learn how you can turn challenges into opportunities with the right moves while introducing you to our ‘Agile Marketing Strategy Board’.

How Done By Nine Maximises a CRM for Marketing Success

Wasted resources and missed revenue opportunities could be hurting your business, but you may not have a clue that it’s hurting you, if you’re not using a strategic CRM.

Today, we’ll take you step by step through Done By Nine’s exact CRM process of how we both market to, onboard and service new and existing clients, using a CRM.

You’ll get an understanding of we automate tasks, keep track of our key marketing campaigns and social media and ensure the CRM helps us stay on track towards hitting our marketing goals and overall marketing strategy.

Thread Lightly: How to Choose the Right Platforms for Your Business

Threads’ has suddenly jumped on the scene (even quicker than Meta were anticipating), but is this simply another case of shiny object syndrome?

Because it’s popular, does that mean your business suddenly pivots your strategy and jumps on the bandwagon?

In this article we’ll look at how to determine what platforms your business should focus it’s marketing efforts on, along with a look into the positives and risks of adapting your strategy today, to include the shining new social platform, ‘Threads’.

How Data Privacy is Shaping the Future of Marketing

Are you confident about understanding data privacy and how it influences your business’s marketing strategy?

It’s important you understand. The world of marketing data is ever-evolving, and with ongoing changes concerning online privacy, you might be left scratching your head about what that means for your business and your strategy.

On today’s podcast, we’ll take you through the labyrinth of online privacy and cookies, their role in marketing, and the concerns they raise.

We’ll then explore how online privacy policy changes can impact your marketing approach and I’ll give you some insight into strategies to thrive in a seemingly cookie-less world.

Learn From History: How Winning Brands Kept Winning During a Recession

Netflix, Starbucks, Amazon, and Airbnb have thrived during economic downturns, history tells us that downturns are not just about survival but can also be growth opportunities in certain areas of your strategy.

On today’s podcast, we’ll learn from these companies and what history tells us about how to adapt our strategies alongside changing consumer behaviours.

We’ll look at becoming customer-centric, and flexible and focusing on creating unique value propositions while demonstrating the importance of adaptability and innovation with your current marketing strategy.

And by adapting your strategy through understanding and meeting consumer needs during tough times, you could emerge stronger when the economy recovers.

Multi-channel Marketing: Avoid Putting All Your Eggs in One Basket

You’ve been busy building a sandcastle at the beach. You’ve put in your heart and soul, along with countless hours of work into the sand castle only for one day to see the tide changes unexpectedly, washing away all that you’ve built.

That’s exactly what could happen to your brand if you rely solely on a single-channel marketing strategy. What if your favoured platform pulls a policy U-turn tomorrow, threatening your digital existence?

Tuning into the multichannel strategy is not a mere trend, it’s an evolution. It’s how you reach, resonate, and reap the rewards for your business.

Up Your Ad Game: Facebook Ad Strategies That Are Working for Us Right Now

Facebook has updated their ‘Five Ad Performance Pillars’ and have given updated advice on leveraging the platform’s machine learning and automation to optimize your ad performance.

From the latest trends in creative to the most influential audience targeting tactics, in today’s podcast, we’ll look at Facebook’s ‘Five performance pillars’ along with actionable advice on what’s working in our ad campaigns right now.

Leveraging Competitor Analysis for Better Marketing

Right now, understanding your competitor’s strategies is more important than it has ever been. Today, we delve into the crucial elements of understanding your market positioning and influence through a competitor analysis.

We’ll explore some vital concepts, and I’ll offer a comprehensive insight into how we conduct a practical competitor analysis for your business or organisation.

Nine questions, three minutes later, you’ll be on your way toward gaining greater clarity with your marketing.

From there, we’ll be in touch to better understand what you’re looking for and to confirm (on both sides) that the fit is right.

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