In this topic we cover the fundamental elements to a robust and easily Search Engine Optimisation (SEO) campaign. This includes On-Page SEO, Technical SEO and Off-Page SEO. Once you understand how SEO works, we’ll focus on ways to improve your search rankings and the quantity and quality of leads to your website, and any content updates that are required.

Learn how to effectively use Facebook and other social media channels to drive awareness, traffic, leads, and conversions. During this topic we pinpoint your audience based on habits, interests, life events and location - to ensure that we send them targeted adverts. We then optimise your advertising budget for the highest return on investment using our dedicated campaign structure and design and craft social media ad campaigns that stand out in often cluttered newsfeeds.

Learn which social channels are best for what, and how to build your brand’s social following. You’ll learn how to build a social media strategy that everyone in your organisation can get behind. We’ll also cover productivity tips for best-practice time management in the realm of social media, and recommendations for tools that can be used to reduce time spent on tasks.

In this topic we'll explore the Google Analytics platform and how it works, and the areas that you need to have a basic understanding in. You’ll learn how to confidently navigate the platform and better interpret the data. You'll discover how to set up filters and goals and look at the best practices for setting up a well-structured Google Analytics account for your business. We'll also give you and overview on understanding common analytic terms so you can communicate your metrics more clearly to the rest of your team.

Learn the fundamentals of Google Ads, from how Ads advertising works, to structuring an account, to keyword research, as well as measuring and optimising your accounts. During this topic we'll learn when and why to use Ads as well as looking at how to set up and launch a successful campaign. We'll give you an understanding on who to perform keyword analysis and look at copywriting best practices specific to Ads, campaigns and ad-sets. We'll then show you the best way to manage and continue to optimise your ads into the future.

Once you've learnt the basics in our 'Google Analytic Basics' course, we'll then take a deeper dive into the platform and look at advanced ways to set out your account, from setting goals and click events to importing Google Ad and Google Search Console data into the platform to give you a better overall picture of your overall account.

Conversions are key! In this topic we learn how to transform your digital advertising and online community into customers that then go on to assist your brand in building trust and referrals. We take you through a term called “Pirate Metrics”, and show you how it applies to your brand. You'll gain an understanding on how to nurture supporters through the conversion cycle, and you'll soon know which messages you need to send them along the way to build trust, authority and ultimately lead them to the sale. We'll also sped some time writing copy and calls-to-action that helps increase conversion and look at how to use the data that you already have to improve your conversion process for better results.

Understand the key types of email marketing automation, and learn how to build a plan on how to improve your current email engagement with customers. We'll explore tools and the different  options available to build and integrate communication streams. We'll also understand and identify the different automation streams you can develop and discover the full potential of automation beyond email.