We all use Google. Typically we use Google with intent to research, answer a question or an intent to buy. Intent based marketing, is quite simply Google Ads marketing.
The top of Google is where your businesses competitors are. With the right Google Ads strategy, you'll be beating them.
Yes, we are. The Google Partners program is designed for advertising agencies and digital marketing professionals who qualify based on the spend they manage, their qualifications and ad quality scores. It allows these partners certifications, exclusive training sessions, industry research and further benefits.
Google Ads works by displaying your ad when people search online for the products and services you offer. By utilising smart technology, Google Ads helps get your ads in front of possible customers at the time that they’re ready to take action.
We'll start by selecting your goal ( i.e getting more visitors to your website). Next we'll select the geographic area where your ad will be shown, big or small. Finally, we’ll craft your ad and set your monthly budget cap.
Once your ad is approved, it will appear whenever users in your target area search for products or services like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.
CPC (Cost Per Click) or PPC (Pay Per Click) simply means that you only pay for an ad if someone clicks on it.
Other advertising models include:
Cost Per Impression:
Paying based on how many times your ad was shown (not clicked)
Cost Per Engagement: Paying when a user completes a predefined engagement (like watching your video ad).